Jamie Oliver’s “new look” which basically involves swearing non-stop is to be cut from his TV shows in future.
The celebrity chef’s company are going to be responding to all public concerns after he was criticised for excessive use of the f-word. In one episode in October, Oliver used the word ‘f***ing’ six times in five minutes.
Zoe Collins, head of Jamie’s Fresh One Productions told: “I am concerned if the swearing in the programmes we are making is affecting people’s enjoyment of them.
“Going forward we will be much more mindful of that. I know that Jamie does not use that language to shock and get more viewers.
“The reality is that he does use fruity language to express strong emotions.”
One recent episode, which was broadcast at 9pm, sparked outrage after featuring the f-word 23 times
“It is sad that the message that came out of Jamie’s Ministry of Food was about all the swearing, but it would be silly to fly in the face of people’s feelings, and we need to think about questions of taste and look at what is acceptable and what isn’t, and make sensible decisions on that basis.”
As Jamie would say “f***ing hell mate”..
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