Sony Entertainment yesterday announced Playstation 3 consoles will be reduced in price all around the globe and revealed a new exciting model for the console.
It was also revealed that production for the original PS3 will stop with immediate affect in favour for a new slimmer and lighter model.
For UK citizens, the new PS3 will cost £249.99 – a 25% price reduction from its predecessor version which launched in 2006 and will hit the shops from the first week of September.
Kaz Hirai, Head of Sony Entertainment, told visitors at the luxury Games Com conference in Germany: “The new PS3 has the same features and functionality (as the original PS3) but now it is 32% smaller, 36% lighter and consumes 34% less power.”
Sony hope the new and cheaper version will increase sales and the popularity of the PS3 after critics said the original model was too expensive in comparison to other console giants, Microsoft Xbox and the Nintendo Wii.
Coincidentally, the Playstation 2 went through a similar phase by launching a slimmer model after its original console proved very popular with good sales.
Hirai said: “In 2004 we launched a slim version of the Playstaion 2, a defining moment for that console, helping us to expand the user base of the Playstation further. Today (yesterday) is that day for the Playstaion 3.”
It will be interesting to see if sales rise and the new slimmer model meets its expectations.