Orange drop the ball on iPhone pricing
November 2, 2009 by Ewan
Colourful network will let you have a tiny 24MB a day for data on your iPhone.
Irrespective of how much the iPhone handset costs an Orange user, they really need to look at the data tariff that they’ll be put on. Orange are handing you the classic bait and switch of an Unlimited plan with a fair use policy.
Can your iPhone survive on the utterly massive 750MB/month that Orange will offer you?
O2 initially advertised the iPhone as being unlimited with a fair use cap on it, but before launch they sensibly changed their mind and said unlimited is unlimited, and we want iPhone users to use the device as intended, i.e. always connected.
The other UK network shave not been waiting patiently to get the iPhone, they know it’s a customer driver. But this is pretty much the definition of fail from Orange. And i suspect they’ll pick up a lot of flak for this.
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Orange are seriously going to have to think this one through, otherwise I can see a lot of Orange customers moving to O2 just get their hands on the iPhone.