Durex Play Adverts Before 11pm
Women everywhere can help improve their sex lives, according to Durex Play, which launches its first adverts ever before 11pm, on Saturday.
Featuring women orgasming on top of Mozart’s Aria (and no that’s not a euphemism), viewers of shows like I’m a Celebrity Get Me Out Of Here and Ugly Betty will see the Play Range adverts, screened from 9pm onwards.
Outdoor audio posters will accompany the new TV Campaign – debuting in London bars from 23rd November and in ladies’ washrooms around the capital.
The audio posters will try it on with people in the vicinity. Passers-by will be treated to cringe-worthy chat-up attempts, supplied by a recorded male voice, like:
“Is that a ladder in your tights or the stairway to heaven?”
“Hi, I’m Mr. Right. Someone said you were looking for me?”
While Durex uses some corny classics, here at the Dailydust, we prefer more cheeky come-ons, like:
“I’m not Fred Flintstone but I will make your bed rock.”
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Here’s a bit of cheese.
“I may not be famous, but there’s something famous right down here, babe.”
Durex Play O has finally been launched in India…the women there were particularly unfortunate at having a product like this. Thankfully there is Durex Play O now. If you are on Facebook, you would love to become a fan on http://www.facebook.com/durexplayo.