M&S Christmas Ad Rapped
November 19, 2009 by Mark Glenning
Marks and Spencer’s new Christmas ad has been branded as sexist.
The ‘Christmas wouldn’t be Christmas without…’ ad features actor Philip Glenister, who played chauvinist DCI Gene Hunt in the BBC show Ashes to Ashes, choosing “that girl prancing around in her underwear”.
Model Noemie Lenoir is then shown wearing only a bra and knickers asking “Moi?”.
Eight complaints have been made to the Advertising Standards Authority who will decide by the end of the week whether to launch an investigation.
A spokesperson for the retail giant expressed surprise that the advertisement, which they say is a light-hearted reference to Gene Hunt’s sexism, received complaints.
The representative said: “Our research shows that his on-screen character in Ashes to Ashes is extremely popular with our customers and his lines in the ad are in keeping with that role.”
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