Thoughts from The Dread Pirate Roberts on the launch of Square
Will the press ever let a new company tell the story their way?
Jack Dorsey brought Square into the public view this week (and he’s hitting the stage with it at Le Web, lucky chap) and like everyone else I’ve looked at what’s he and the company are attempting and…. I have questions.
But you know what? These will be the same questions asked by the investors and the people in the company It’s highly unlikely that these questions haven’t already been asked of Dorsey by someone else.
Look at this from another angle – a few months ago I found myself reading The Princess Bride to my kids (I say reading, it was more a case of reading up during the day, and then retelling it from memory in the evening with some acting… re-enactments of the Cliffs of Insanity in Paris will require a charitable donation). At every cliff-hanger there was the clamour for more, to find out what happens, and is Westley really dead? (*)
Did I jump ahead? No. The story was told at the right pace.
With Square, Dorsey and the team have decided how to tell the story. They know how they want to build up the tension, the reveals, the surprises, the horror and the emotion. By all means lets speculate away, but it’s unlikely you’ll make him go any faster.
Rest assured that he doesn’t get eaten by the eels.
(*) “He’s not dead, he just needs True Loves Kiss…” not from me, from my kids. Which if Disney and Goldman got together would be almost as good a solution as chocolate covered miracle pills.
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