Shoppers go all out for Christmas: premium loo roll sales jump
Sales of luxury lavatory paper have soared in the run-up to Christmas, supermarkets say.
The rise, along with increased sales of filter coffee and Earl Grey tea, has been attributed to families wanting to impress in-laws and relatives with their refined tastes over the festive season.
Sainsbury’s extra-thick, patterned variety comprised 35 per cent of its total loo roll sales by the second week of December, while Asda said sales of its quilted paper had increased fourfold over the last fortnight.
Dubbed the “Hyacinth Bucket” effect, sales of filter coffee at Sainsbury’s also jumped by 20 per cent between November and December ahead of an expected slump once the New Year is ushered in.
Coffee buyer Nick Paddison says, “We find that customers start opting for filter coffee towards the end of November, as they start planning to host friends and family for Christmas. Many customers like to offer premium food and drink to impress those that may only visit once a year, and upgrading to filter coffee is an effective way to do this, whilst not costing much.”
Asda said customers were buying 42 per cent more filter coffee than usual and sales of cafetieres were up 34 per cent between December and November.
Asda spokeswoman, Jennifer England, said: “Embracing the inner ‘snob’ and ‘keeping up with the Jones’’ syndrome is a trait often associated with the British. We’ve seen a distinct trend in shoppers trading-up at this time of year.”
Hat tip to the Telegraph. Image via Flickr
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