Your Own Coffee Disloyalty Card | The Daily Dust delivering the best bric a brac, daily news and events with a British flavour


Champion barista in London champions indie coffee shops.

The hidden treasure of East London, Gwilym Davies and his coffee-making skills is now using his new found fame as the UK Barista Champion 2009 to benefit the other independent coffee shops in central London with his Coffee Disloyalty Card.

Taking a marketing trick from the mega-chains, his card has eight venues in “East London’s Emerging Coffee Scene.” Once you’ve visited all eight, Davies will provide a free coffee for you at Prufrock Coffee.

There’s no chain matching up here, no single thread apart from a love of coffee and a man willing to share his joy with everyone else.

Gwilym, we salute you here at Dust Towers!

imageThe Disloyalty Card

Thanks to Jimseven for the story, picture by Nick Webb via Flickr.

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