Redknapp adverts provide boost for Thomas Cook | The Daily Dust delivering the best bric a brac, daily news and events with a British flavour

the redknapps version

Jamie and Louise Redknapp’s television adverts have done wonders for holiday giant Thomas Cook it seems.

The new campaign, starring the former Liverpool and England midfielder and his pop-star wife, has helped to increase UK bookings by 15 per cent in the past four weeks for the company.

The adverts show Jamie and Louise relaxing on a luxury holiday with the pair talking about the highs of going away together.

Manny Fontenia-Novoa, chief executive of Thomas Cook said he was so thrilled about the campaign’s success, he was considering of extending it after its close-off point.

He also thought the campaign went down with females, as he believed they were the decision makers on booking a holiday.

He said: “The campaign is about selling dreams, not nuts and bolts, and those dreams appear to women.  People are feeling a bit more confident than last year, but it’s not back to 2008 levels (sale figures) yet.”

For those who are yet to see the advert, check out the video below!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>