The Most Irritating Adverts of 2009

Andy Checkley — Tue, 19 Jan 2010 16:41:34 +0000

While 2009 was a hard time to sell anything, an online poll by Marketing Magazine has confirmed which adverts stuck in the minds of the British public for all the wrong reasons.

Standing in the lead with 56% of the vote are the hair-ripping Go Compare adverts, where actors are somehow snook up on by a stereotypical fat, moustachioed opera singer they should easily have seen coming.

Cash4Gold cashed in on the recession by encouraging people to part with their jewellery for money and arrived in second, with Glade’s cringeworthy “I want to do a poo!” air freshener ads in third.

Sadly, the companies responsible for these adverts likely appreciate their high placements – after all, there’s no such thing as bad publicity. Though 2009 was a stand-out year for terrible advertising, we can at least be grateful that Kerry Katona’s contract with supermarket Iceland came to a close.

THE MOST ANNOYING ADVERTS OF 2009

1. Go Compare and their wretched operatics.

2. Cash 4 Gold

3. Glade Air Freshener

4. Swiftcover – Iggy Pop representing a company that won’t insure musicians.

5. Confused.com

6. 118 247 – Does this really rhyme with “directory heaven”?

7. Churchill – Jowly nodding dog sells insurance, repeats two words endlessly.

8. Webuyanycar.com – Irritating, neverending jingle.

9. Nintendo – Ant and Dec meet the public, talk about computer games.

10. Country Life – Johnny Rotten wants you to buy butter.

Pepsi Raw Sighted Around The Capital

Ewan — Wed, 17 Dec 2008 12:13:46 +0000

New experimental natural cola drink sneaking out into the wilds of London.

Over the weekend, Pepsi have been making a big one week marketing push in the London area on Pepsi Raw, their new cola made from natural ingredients such as Cane Sugar in place of fructose corn syrup and phosphoric acid.

The first wave of Raw is only going to be launched in the UK, and Snack Spot is reporting that hundred of free bottles were being handed out at main line rail stations last week, while stocks are appearing in Waitrose and Tesco.

“Very tasty, but as a Cola aficionado I can tell you it tastes exactly the same as Sainsbury’s Regular Classic Cola,” says James Barker, on his experience. New marketing gimmick or genuine attempt to change the drinking habits of a nation? Tell us what you think, especially if you have picked up some Raw yourself!

(Hat tip to Dave Green’s Snack Spot).

The Daily Dust | Good News from the UK » marketing

The Most Irritating Adverts of 2009

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Pepsi Raw Sighted Around The Capital

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